This is the subject line on emails I send to my kids every so often. With it I am sure they will click on and read the email.
Normally it contains a link to an article about how important it is to use sunscreen. Both my parents had red hair and fair complexion. One family tradition I wish we could break is having to deal with skin cancers but considering the matching set of genes and growing up in Florida that probably won't happen. My grandfather on my mother's side died from melanoma in 1965 and not only both parents but all my siblings have had at least one case of skin cancer.